The event
An hour of Taco Bell.
And people chose to stay.
More than 20 new products became a Hollywood variety show at the Palladium. Comedy, music, celebrity appearances and fan awards gave each reveal its own moment. Outside, a giant taco and sauce packet set the scene. Inside, fans got the first look and the first taste.
The experience went beyond the room. Live Más Live became an original special on Peacock, while a creator clipping strategy turned the night into moments people could discover, share and talk about in their feeds.
