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The Blind Pre-Order
Love is blind.
Especially when it comes to tacos.
To promote Taco Bell’s biggest product launch,
we created the first-ever blind pre-order,
where people could order this new item sight unseen.
Taco Bell
Deutsch LA
2016
Seems crazy, right? Not for Taco Bell lovers.
(78.000 of them, to be precise)
