The campaign
A hello can go a long way.
The experience gave riders a simple introduction to American Sign Language before meeting a deaf or hard of hearing driver.
A handful of signs could turn a silent ride into the start of a conversation.
Uber Sign Language
A way to sign with your driver.
The idea
When a driver is deaf or hard of hearing, a small effort can start a conversation. Uber Sign Language gave riders a way to learn a few signs before their trip.
